Program®

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Methodify the design of logos.

Methodify the design of logos.

Methodify the design of logos.

The logo, and more precisely the symbol, is of exceptional importance in the human collective unconscious. Nevertheless, the logo is threatened today, whether by the progress of artificial intelligence, generative design or by the many impersonal communication agencies. It seems urgent for the designer to manage to theorize a system allowing him to remain competitive in front of these stakes.

Program® is a method based on mental articulation and thought patterns to organize and accompany the design of effective, simple and timeless logos. 50 logos of a large industrial spectrum have been designed using the method, each one has its own mental map.

Program® has been filed with the INPI, the National Institute of Intellectual Property (France).

Many thanks to Yorgo Tloupas and the team at Yorgo&Co.


The logo, and more precisely the symbol, is of exceptional importance in the human collective unconscious. Nevertheless, the logo is threatened today, whether by the progress of artificial intelligence, generative design or by the many impersonal communication agencies. It seems urgent for the designer to manage to theorize a system allowing him to remain competitive in front of these stakes.

Program® is a method based on mental articulation and thought patterns to organize and accompany the design of effective, simple and timeless logos. 50 logos of a large industrial spectrum have been designed using the method, each one has its own mental map.

Program® has been filed with the INPI, the National Institute of Intellectual Property (France).

Many thanks to Yorgo Tloupas and the team at Yorgo&Co.

The logo, and more precisely the symbol, is of exceptional importance in the human collective unconscious. Nevertheless, the logo is threatened today, whether by the progress of artificial intelligence, generative design or by the many impersonal communication agencies. It seems urgent for the designer to manage to theorize a system allowing him to remain competitive in front of these stakes.

Program® is a method based on mental articulation and thought patterns to organize and accompany the design of effective, simple and timeless logos. 50 logos of a large industrial spectrum have been designed using the method, each one has its own mental map.

Program® has been filed with the INPI, the National Institute of Intellectual Property (France).

Many thanks to Yorgo Tloupas and the team at Yorgo&Co.

The logo, and more precisely the symbol, is of exceptional importance in the human collective unconscious. Nevertheless, the logo is threatened today, whether by the progress of artificial intelligence, generative design or by the many impersonal communication agencies. It seems urgent for the designer to manage to theorize a system allowing him to remain competitive in front of these stakes.

Program® is a method based on mental articulation and thought patterns to organize and accompany the design of effective, simple and timeless logos. 50 logos of a large industrial spectrum have been designed using the method, each one has its own mental map.

Program® has been filed with the INPI, the National Institute of Intellectual Property (France).

Many thanks to Yorgo Tloupas and the team at Yorgo&Co.

The logo, and more precisely the symbol, is of exceptional importance in the human collective unconscious. Nevertheless, the logo is threatened today, whether by the progress of artificial intelligence, generative design or by the many impersonal communication agencies. It seems urgent for the designer to manage to theorize a system allowing him to remain competitive in front of these stakes.

Program® is a method based on mental articulation and thought patterns to organize and accompany the design of effective, simple and timeless logos. 50 logos of a large industrial spectrum have been designed using the method, each one has its own mental map.

Program® has been filed with the INPI, the National Institute of Intellectual Property (France).

Many thanks to Yorgo Tloupas and the team at Yorgo&Co.



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